01-26-26 -

Apple introduces new AirTag with expanded range and improved findability
Apple today unveiled the new AirTag, now with an expanded finding range and a louder speaker.

01-26-26 -

Apple unveils the new Black Unity Apple Watch band
Apple today revealed the new Apple Watch Unity Connection Braided Solo Loop, honoring Black History Month and celebrating the power of connection.

01-22-26 -

Apple scores six Academy Award nominations
Today, the Academy of Motion Picture Arts and Sciences announced nominations for the 98th annual Academy Awards, with Apple scoring six nominations in total.

01-16-26 -

The new Apple Sainte-Catherine opens today in Montreal
Today, the new Apple Sainte-Catherine opens its doors for customers in a reimagined space.

01-14-26 -

Popular PC franchise Civilization comes to Apple Arcade on February 5
In February, four new games join Apple Arcade, including Sid Meier’s Civilization VII Arcade Edition.

01-13-26 -

Introducing Apple Creator Studio, an inspiring collection of creative apps
Apple Creator Studio is a collection of powerful creative apps for making music, video editing, creative imaging, and visual productivity.

01-12-26 -

2025 marked a record-breaking year for Apple services
2025 was a record-breaking year for Apple services, marked by unprecedented growth, global expansion, and continuous innovation.

01-07-26 -

Chase to become new issuer of Apple Card
Today, Apple and Chase announced that Chase will become the new issuer of Apple Card, with an expected transition in approximately 24 months.

01-05-26 -

Spectrum Front Row tips off January 9 on Apple Vision Pro
Apple and Spectrum unveiled the schedule for The Lakers in Apple Immersive, a series of live basketball games in a revolutionary storytelling format available only on Apple Vision Pro.

01-02-26 -

Stay active in the new year with AppleWatch
Apple Fitness+ is introducing new programming to help users to stay active and motivated to kick off 2026.

12-17-25 -

Apple announces changes to iOS in Japan
Apple today announced changes impacting iOS apps in Japan to comply with the Mobile Software Competition Act (MSCA).

12-09-25 -

Sneaky Sasquatch comes to Apple Store locations this holiday season
This holiday season, Apple Arcade players can dive deeper into the world of the hit game Sneaky Sasquatch.

12-08-25 -

Apple Fitness+ expands to 28 new markets
Apple today announced Apple Fitness+, the award-winning fitness and wellness service, is expanding to 28 new markets.

12-08-25 -

Apple Manufacturing Academy launches virtual programming
Apple today expanded its Apple Manufacturing Academy with new virtual programming.

12-05-25 -

MLS Cup streams free on AppleTV this Saturday
The 2025 MLS Cup featuring Inter Miami CF and Vancouver Whitecaps FC will stream free in over 100 countries and regions on Apple TV.

12-04-25 -

Apple announces executive transitions
Apple today announced that Jennifer Newstead will become Apple’s general counsel on March 1, 2026, following a transition of duties from Kate Adams.

12-04-25 -

Apple Podcasts names The Rest Is History the 2025 Show of the Year
The Rest Is History is Apple Podcasts’ 2025 Show of the Year, a recognition given to a show that demonstrates quality and cultural impact in podcasting.

12-04-25 -

Apple unveils the winners of the 2025 App Store Awards
Apple announces the winners of the 2025 App Store Awards, recognizing 17 apps and games for their technical ingenuity and lasting cultural impact.

12-01-25 -

John Giannandrea to retire from Apple
John Giannandrea is retiring, and Amar Subramanya joins as vice president of AI.

11-20-25 -

Tyler, The Creator is Apple Musics Artist of the Year for 2025
Tyler, The Creator was announced today as Apple Music’s Artist of the Year, recognizing the hip-hop visionary’s outstanding impact on both music and culture in 2025.

11-19-25 -

Apple announces finalists for the 2025 App Store Awards
Apple announced the finalists for the 2025 App Store Awards, recognizing 45 app and game developers for their achievements in innovation, user experience, and cultural impact.

11-18-25 -

Mapping the future with 3D-printed titanium Apple Watch cases
Apple Watch Ultra 3 and titanium Apple Watch Series 11 cases are now 3D-printed with 100 percent recycled aerospace-grade titanium powder.

11-18-25 -

Apple Podcasts unveils the most popular shows and trends of 2025
Today, Apple shared the most popular podcasts of 2025, with year-end charts localized for listeners in nearly 100 countries and regions.

11-13-25 -

Major League Soccer is coming to Apple TV starting in 2026
Apple today announced that all Major League Soccer matches will stream on Apple TV starting in 2026.

11-12-25 -

Apple introduces Digital ID, a new way to create and present an ID in Apple W...
Digital ID is a new way for users to create an ID in Apple Wallet using their U.S. passport, and present it with the privacy of iPhone or Apple Watch.

11-12-25 -

SpongeBob: Patty Pursuit 2 launches December 4 on Apple Arcade
SpongeBob Patty Pursuit 2, the follow-up to one of Apple Arcade’s biggest hits, launches on December 4.

11-11-25 -

Introducing iPhone Pocket: a beautiful way to wear and carry iPhone
ISSEY MIYAKE and Apple today unveiled iPhone Pocket, designed to fit any iPhone as well as all pocketable items.

11-06-25 -

Developers decode their journeys from app ideas to App Store
Former Apple Swift Student Challenge winners Brayden Gogis, Adrit Rao, and Sofia Sandoval share their journeys from app ideas to App Store.

10-30-25 -

Apple reports fourth quarter results
Apple today announced financial results for its fiscal 2025 fourth quarter ended September 27, 2025.

10-22-25 -

New iPad Pro, 14-inch MacBook Pro, and Apple Vision Pro now available
Apple customers can now discover and buy the 11-inch and 13-inch iPad Pro, the new 14-inch MacBook Pro, and Apple Vision Pro.

10-17-25 -

Apple is the exclusive new broadcast partner for Formula 1 in the U.S.
Apple and Formula 1 announced a five-year partnership that will bring all F1 races exclusively to Apple TV in the United States beginning next year.

10-16-25 -

Apple and NBCUniversal introduce the Apple TV and Peacock Bundle
Apple and NBCUniversal today announced the launch of the Apple TV and Peacock Bundle, available beginning October 20.

10-15-25 -

Apple introduces the powerful new iPad Pro with the M5 chip
Apple today introduced the new iPad Pro with M5, delivering a huge boost in performance and taking the next big leap in AI for iPad.

10-15-25 -

Apple unveils new 14inch MacBookPro powered bythe M5chip
Apple today unveiled a new 14-inch MacBook Pro, featuring the incredibly powerful M5 chip.

10-15-25 -

Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.

10-15-25 -

Apple Vision Pro upgraded with the M5 chip and Dual Knit Band
Apple introduced the upgraded Apple Vision Pro, featuring the powerful M5 chip, the Dual Knit Band, and innovative features with visionOS 26.

10-10-25 -

Spectrum brings NBA games in Apple Immersive to Apple Vision Pro
Basketball fans will soon be able to experience live NBA games like never before: in Apple Immersive on Apple Vision Pro.

10-10-25 -

Spectrum brings NBA games to Apple Immersive on Apple Vision Pro
Basketball fans will soon be able to experience live NBA games like never before: in Apple Immersive on Apple Vision Pro.

10-07-25 -

Build dynasties in Football Manager 26 Touch on Apple Arcade
Chase trophies, build a dynasty, and make the calls that define champions with Football Manager 26 Touch, returning to Apple Arcade on November 4.

09-29-25 -

Apples Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.

09-26-25 -

Apple reopens iconic Ginza store to thousands of excited customers
Apple celebrated the grand reopening of Apple Ginza on Friday, September 26, in Tokyo’s vibrant Ginza district.

09-24-25 -

The Digital Markets Acts impacts on EU users
Apple explains how the Digital Markets Act is forcing the company to make some concerning changes to how it designs and delivers Apple products to its users in Europe.

09-23-25 -

Make history in every era in NBA 2K26 Arcade Edition, launching October 16
Apple Arcade adds the highly anticipated NBA 2K26 Arcade Edition game for sports fans to enjoy this October.

09-23-25 -

Apple launches new project to protect and restore California redwood forest
Apple announces a new investment in a working redwood forest in California, in collaboration with The Conservation Fund.

09-23-25 -

The all-new Apple Ginza opens this Friday, September 26, in Tokyo
Apple today announced the grand reopening of Apple Ginza on Friday, September 26, located in the vibrant Ginza district.

09-22-25 -

Apple previews new immersive films for Apple Vision Pro
Apple today previewed new Apple Immersive films and episodes from top publishers, broadcasters, studios, and brands for Apple Vision Pro.

09-18-25 -

The latest iPhone, Apple Watch, and AirPods arrive in Apple Store locations
On Friday, September 19, Apple debuted its latest lineup of products at Apple Store locations across the world.

09-16-25 -

Apple Sports adds widgets and expands to seven new countries
Today, Apple Sports — the free app for iPhone — is making it even easier for fans to stay on top of the action with the launch of widgets for iPhone, iPad, and Mac.

09-15-25 -

New versions of Apples software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.

09-15-25 -

New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.