03-12-26 -

Apple to celebrate 50 years of thinking different
Apple today announced it will mark its 50th anniversary, celebrating five decades of thinking different and the innovations that helped shape the world.

03-11-26 -

Friday Night Baseball returns to Apple TV on March 27 for its fifth season
“Friday Night Baseball” — a weekly MLB doubleheader on Apple TV — returns for its fifth season on March 27.

03-11-26 -

Apple Arcade adds DREDGE+ and Unpacking+ to its catalog in April
Apple Arcade adds award-winning games DREDGE+ and Unpacking+ to its catalog in April, plus a Star Wars update to Disney SpellStruck.

03-11-26 -

MacBook Neo, iPhone 17e, iPad Air with M4, and more are now available
Customers can now shop for MacBook Neo, iPhone 17e, MacBook Air with M5, MacBook Pro with M5 Pro and M5 Max, iPad Air with M4, and two new displays.

03-05-26 -

Formula 1 begins this weekend, exclusively on Apple TV in the U.S.
The 2026 FIA Formula One World Championship™ begins this weekend on Apple TV with the FORMULA 1 QATAR AIRWAYS AUSTRALIAN GRAND PRIX 2026.

03-04-26 -

Say hello to MacBook Neo
Apple today unveiled MacBook Neo, an all-new laptop that delivers the magic of the Mac at a breakthrough price.

03-03-26 -

Apple unveils new Studio Display and all-new Studio Display XDR
Apple today announced a new family of displays, Studio Display and Studio Display XDR, that takes pro workflows to the next level.

03-03-26 -

Apple introduces the new MacBook Air with M5
Apple today announced the new MacBook Air with M5, bringing exceptional performance and expanded AI capabilities to the world’s most popular laptop.

03-03-26 -

Apple introduces MacBook Pro with all-new M5 Pro and M5 Max
Apple announced the latest 14- and 16-inch MacBook Pro with the all-new M5 Pro and M5 Max.

03-03-26 -

Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.

03-03-26 -

Apple unveils new Studio Display and all-new Studio Display XDR
Apple today announced a new family of displays, Studio Display and Studio Display XDR, that takes pro workflows to the next level.

03-02-26 -

Apple introduces iPhone 17e
Apple today announced the new iPhone 17e, a powerful and affordable addition to the iPhone 17 lineup.

03-02-26 -

Apple introduces the new iPad Air, powered by M4
Apple announced the new iPad Air featuring M4 and more memory, giving users a big jump in performance and making it more versatile than ever.

02-26-26 -

iPhone and iPad approved to handle classified NATO information
Today, Apple announced iPhone and iPad are the first and only consumer devices in compliance with information assurance requirements of NATO nations.

02-24-26 -

Apple accelerates U.S. manufacturing with Mac mini production
Apple today announced a significant expansion of factory operations in Houston, bringing the future production of Mac mini to the U.S. for the first time.

02-19-26 -

Major League Soccer kicks off 2026 season on Apple TV
Major League Soccer kicks off its 31st season this Saturday on Apple TV, with all 30 teams taking the pitch for MLS is Back weekend.

02-16-26 -

Apple introduces a new video podcast experience on Apple Podcasts
Apple today announced a transformative update coming to Apple Podcasts this spring that will bring advanced video podcast capabilities to the app.

02-10-26 -

Oceanhorn 3: Legend of the Shadow Sea launches March 5 on Apple Arcade
Oceanhorn 3: Legend of the Shadow Sea, the new chapter in the hit action-RPG-adventure franchise, is launching exclusively on Apple Arcade on March 5.

02-09-26 -

The biggest hits of Bad Bunnys Apple Music Super Bowl LX Halftime Show
Bad Bunny’s historic Apple Music Super Bowl LX Halftime Show performance has united music fans across the globe, according to real-time listening data from Apple Music.

02-04-26 -

Apple Sports adds golf to its lineup
Apple Sports — the free app for iPhone — today added golf to its growing list of supported sports.

02-03-26 -

Xcode 26.3 unlocks the power of agentic coding
Xcode 26.3 introduces support for agentic coding, a new way in Xcode for developers to build apps, powered by coding agents from Anthropic and OpenAI.

02-02-26 -

AppleMusic kicksoff Bad Bunnys RoadtoHalftime ahead of SuperBowlLX
Apple Music is celebrating Bad Bunny’s Road to Halftime with a spotlight on the artist who has transformed global pop culture.

01-29-26 -

Apple reports first quarter results
Apple today announced financial results for its fiscal 2026 first quarter ended December 27, 2025.

01-28-26 -

Behind Kyle Hanagamis viral dance creations edited with Final Cut Pro
Choreographer Kyle Hanagami shares how his viral dance creations come together utilizing the Apple ecosystem and Apple Creator Studio.

01-26-26 -

Apple introduces new AirTag with expanded range and improved findability
Apple today unveiled the new AirTag, now with an expanded finding range and a louder speaker.

01-26-26 -

Apple unveils the new Black Unity Apple Watch band
Apple today revealed the new Apple Watch Unity Connection Braided Solo Loop, honoring Black History Month and celebrating the power of connection.

01-22-26 -

Apple scores six Academy Award nominations
Today, the Academy of Motion Picture Arts and Sciences announced nominations for the 98th annual Academy Awards, with Apple scoring six nominations in total.

01-16-26 -

The new Apple Sainte-Catherine opens today in Montreal
Today, the new Apple Sainte-Catherine opens its doors for customers in a reimagined space.

01-14-26 -

Popular PC franchise Civilization comes to Apple Arcade on February 5
In February, four new games join Apple Arcade, including Sid Meier’s Civilization VII Arcade Edition.

01-13-26 -

Introducing Apple Creator Studio, an inspiring collection of creative apps
Apple Creator Studio is a collection of powerful creative apps for making music, video editing, creative imaging, and visual productivity.

01-12-26 -

2025 marked a record-breaking year for Apple services
2025 was a record-breaking year for Apple services, marked by unprecedented growth, global expansion, and continuous innovation.

01-07-26 -

Chase to become new issuer of Apple Card
Today, Apple and Chase announced that Chase will become the new issuer of Apple Card, with an expected transition in approximately 24 months.

01-05-26 -

Spectrum Front Row tips off January 9 on Apple Vision Pro
Apple and Spectrum unveiled the schedule for The Lakers in Apple Immersive, a series of live basketball games in a revolutionary storytelling format available only on Apple Vision Pro.

01-02-26 -

Stay active in the new year with AppleWatch
Apple Fitness+ is introducing new programming to help users to stay active and motivated to kick off 2026.

12-17-25 -

Apple announces changes to iOS in Japan
Apple today announced changes impacting iOS apps in Japan to comply with the Mobile Software Competition Act (MSCA).

12-09-25 -

Sneaky Sasquatch comes to Apple Store locations this holiday season
This holiday season, Apple Arcade players can dive deeper into the world of the hit game Sneaky Sasquatch.

12-08-25 -

Apple Fitness+ expands to 28 new markets
Apple today announced Apple Fitness+, the award-winning fitness and wellness service, is expanding to 28 new markets.

12-08-25 -

Apple Manufacturing Academy launches virtual programming
Apple today expanded its Apple Manufacturing Academy with new virtual programming.

12-05-25 -

MLS Cup streams free on AppleTV this Saturday
The 2025 MLS Cup featuring Inter Miami CF and Vancouver Whitecaps FC will stream free in over 100 countries and regions on Apple TV.

12-04-25 -

Apple announces executive transitions
Apple today announced that Jennifer Newstead will become Apple’s general counsel on March 1, 2026, following a transition of duties from Kate Adams.

12-04-25 -

Apple Podcasts names The Rest Is History the 2025 Show of the Year
The Rest Is History is Apple Podcasts’ 2025 Show of the Year, a recognition given to a show that demonstrates quality and cultural impact in podcasting.

12-04-25 -

Apple unveils the winners of the 2025 App Store Awards
Apple announces the winners of the 2025 App Store Awards, recognizing 17 apps and games for their technical ingenuity and lasting cultural impact.

12-01-25 -

John Giannandrea to retire from Apple
John Giannandrea is retiring, and Amar Subramanya joins as vice president of AI.

11-20-25 -

Tyler, The Creator is Apple Musics Artist of the Year for 2025
Tyler, The Creator was announced today as Apple Music’s Artist of the Year, recognizing the hip-hop visionary’s outstanding impact on both music and culture in 2025.

11-19-25 -

Apple announces finalists for the 2025 App Store Awards
Apple announced the finalists for the 2025 App Store Awards, recognizing 45 app and game developers for their achievements in innovation, user experience, and cultural impact.

11-18-25 -

Mapping the future with 3D-printed titanium Apple Watch cases
Apple Watch Ultra 3 and titanium Apple Watch Series 11 cases are now 3D-printed with 100 percent recycled aerospace-grade titanium powder.

11-18-25 -

Apple Podcasts unveils the most popular shows and trends of 2025
Today, Apple shared the most popular podcasts of 2025, with year-end charts localized for listeners in nearly 100 countries and regions.

11-13-25 -

Major League Soccer is coming to Apple TV starting in 2026
Apple today announced that all Major League Soccer matches will stream on Apple TV starting in 2026.

11-12-25 -

Apple introduces Digital ID, a new way to create and present an ID in Apple W...
Digital ID is a new way for users to create an ID in Apple Wallet using their U.S. passport, and present it with the privacy of iPhone or Apple Watch.

11-12-25 -

SpongeBob: Patty Pursuit 2 launches December 4 on Apple Arcade
SpongeBob Patty Pursuit 2, the follow-up to one of Apple Arcade’s biggest hits, launches on December 4.